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Ecommerce

Definition, Examples & SEO Corrections

Cheap and easy Video Content Marketing

“Faceted navigation” refers to how Ecommerce websites allow visitors to filter and sort results based on product attributes.

Below is an example of how Nike.com leverages a faceted navigation to help users filter by shoe type, color, size, etc.

faceted navigation example

From an SEO point of view, notice how when you select a different option, the URL changes. If you do the math, you could end up with millions of URLs that don’t add much value to searchers – this can present a major challenge for SEOs:

  • These URLs can create duplicate content, a simple filter change can keep all page elements the same
  • These URLs can eat up crawl budget, especially on large Ecommerce sites

In this article, we’ll discuss the best options to deal with faceted search, navigation and the SEO challenges they present.

Google’s warning on faceted issues

A couple years back, Google published an in depth article on the Webmaster’s blog about Faceted …

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Ecommerce

Amazon Warns of Big PS5 Pre-Order Issue [Video]

Amazon has issued a warning to PlayStation fans who have pre-ordered the PS5. Wednesday night, Amazon began taking pre-orders for the PS5 alongside Best Buy, Walmart, GameStop, GAME, Target, and other retailers. As you would expect, within minutes Amazon's stock was depleted. And this has happened [...]

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Ecommerce

EMVCo's webcast explains how EMV 3DS authentication can help online retailers and payment service providers meet PSD2 SCA requirements online.

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Ecommerce

Former Bachelorette Angie Kent and her Gogglebox partner Yvie Jones star in Ebay’s latest ad, which sees Kent video chat Jones for advice on which clothing items to buy from the platform. CHE Proximity, which was appointed to Ebay’s creative roster a year ago, and 72 And Sunny were not involved with the campaign, which […]