“Faceted navigation” refers to how Ecommerce websites allow visitors to filter and sort results based on product attributes.
Below is an example of how Nike.com leverages a faceted navigation to help users filter by shoe type, color, size, etc.
From an SEO point of view, notice how when you select a different option, the URL changes. If you do the math, you could end up with millions of URLs that don’t add much value to searchers – this can present a major challenge for SEOs:
- These URLs can create duplicate content, a simple filter change can keep all page elements the same
- These URLs can eat up crawl budget, especially on large Ecommerce sites
In this article, we’ll discuss the best options to deal with faceted search, navigation and the SEO challenges they present.
Google’s warning on faceted issues
A couple years back, Google published an in depth article on the Webmaster’s blog about Faceted …