Categories
Ecommerce

Definition, Examples & SEO Corrections

Cheap and easy Video Content Marketing

“Faceted navigation” refers to how Ecommerce websites allow visitors to filter and sort results based on product attributes.

Below is an example of how Nike.com leverages a faceted navigation to help users filter by shoe type, color, size, etc.

faceted navigation example

From an SEO point of view, notice how when you select a different option, the URL changes. If you do the math, you could end up with millions of URLs that don’t add much value to searchers – this can present a major challenge for SEOs:

  • These URLs can create duplicate content, a simple filter change can keep all page elements the same
  • These URLs can eat up crawl budget, especially on large Ecommerce sites

In this article, we’ll discuss the best options to deal with faceted search, navigation and the SEO challenges they present.

Google’s warning on faceted issues

A couple years back, Google published an in depth article on the Webmaster’s blog about Faceted …

Watch/Read More

Categories
Ecommerce

Internet Marketing Training Center Online Radio by InternetMarketingTrainingCenter [Video]

The Internet Marketing Training Center certificate courses are designed to prepare students for jobs in the e-commerce industry and also to build their own prof

Categories
Ecommerce

Reports of rising retail sales suggest Chinese consumers have shaken off coronavirus worry, but the recovery is by no means complete, and spending that has grabbed headlines masks a deeper malaise

Categories
Ecommerce

My WORST NIGHTMARE Came True With Amazon! Every amazon fba seller fears their seller account being suspended, watch this video to find out what happened and what I did to try and fix it!