Amazon started 2020 in an already-dominant position within the U.S. e-commerce business and, more broadly, the retail trade. However, the COVID-19 pandemic sent the company into uncharted territory, as consumers flocked to e-commerce and brands were forced to lean into online business like never before. The net result is that Amazon is more powerful than ever, recording Q3 revenues of $96.1 billion.
Digiday’s Deep Dive: Amazon Strategies is a collection of videos, presenter slides and key takeaways from our recent Digiday virtual forum that will provide valuable tips and actionable insights on how brands can get their Amazon strategy on track ahead of the holidays and going into 2021.
Below you’ll find key takeaways, quotes and stats, as well as videos from retailers and agency partners on the platform’s successes and challenges in recent months.