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Social Media Marketing

Daughters of the Evolution used AR to change the face of American history textbooks [Video]

Goodby Silverstein & Partners created a revolutionary augmented reality app for it clients, Daughters of the Evolution. Called 'Lessons in Herstory', it achieved outstanding results and changed the face of history textbooks in America. Read more about this entry, which won the Grand Prix at US arm of The Drum Awards for Marketing in 2020.

The challenge

Daughters of the Evolution is a new, California-based nonprofit organization, founded by a board of young women. To accompany its launch, the board wanted campaign to champion the voices and ambitions of the next generation of women leaders, helping them build a world in which to thrive. Faced with the unrelenting persistence of gender inequality in society, Daughters of the Evolution approached Goodby Silverstein & Partners to finding a solution that would get to the root of gender inequality – before it manifests in career glass ceilings, pay gaps and all its other consequences.

The strategy

Knowing they had to get to …

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Categories
Social Media Marketing

Introduction To Marketing | Marketing 101 [Video]

In this video, I’m going to condense everything I’ve ever learned about marketing in 13 minutes so that you can start getting customers for your business today!🔔 Subscribe to the channel for more videos to help you on your entrepreneurship journey: https://www.youtube.com/channel/UCF2v8v8te3_u4xhIQ8tGy1g?sub_confirmation=1 ==Resources==🦊 Get weekly marketing tips from me straight to your inbox: https://sendfox.com/noah 📈 Join AppSumo’s free newsletter to get the BEST software tools and deals for your business: https://social.appsumo.com/browse-appsumo 📸 Connect on IG. (I reply to DMs.) https://www.instagram.com/noahkagan/

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Social Media Marketing

Most people buy into marketing automation systems like Keap and ActiveCampaign before they have even considered what they actually want to automate in their marketing. When you visually map out what you require then it becomes much easier to select the right marketing automation platform and to build an organised and integrated system from the […]