Dan: Welcome to today’s podcast, which is part of a series we’re running with agency directors on the big challenges facing our industry. Today, we’re joined by Adam Clarke of Reload Digital, a leading digital agency specialising in e-commerce, to talk about the growing role of data and performance metrics and some of the challenges this abundance of information can present.
Adam, thanks for joining us.
Adam: Thanks for having me. At Reload, I am the general manager for our EMEA region. We have offices across the world, and we help grow e-commerce and retail brands. So, my role is effectively heading up the team over this side, and working across a range of brands and our leadership team over here.
Dan: Now, of course, you work with lots of big e-commerce brands and one of the big advantages must be the financial measurability of the work that you do. Does that ever risk encouraging something of …