Creating a successful marketing strategy all starts with defining your objectives. But what’s the best way to identify your marketing objectives?
Should you choose goals based on the platforms (Google, Facebook, etc.), you plan to utilize for reaching new customers?
Or should you choose to experiment with some marketing tactics that seem reasonable, commit to them, and go for it?
If you tried either of those approaches, it’s likely that you didn’t get the results you were hoping to achieve. Trust me; we've all been there.
Why don't these approaches work?
Because neither of these approaches is strategic, they are an assembly of tactics being passed off as a marketing strategy.
You probably know by now that marketing is the mechanism that drives customers to your business. But a good marketing strategy isn't about playing a game of copycat. Good marketing is about connecting with potential customers and making them familiar with your solution, then convincing them to …