Dacia has launched a no-nonsense social first campaign introducing two new model upgrades coming to market in 2021: the Dacia Sandero and Dacia Sandero Stepway. Entitled “Not Every Other Car”, the creative campaign challenges the status quo by poking fun at the style of other car adverts. Reflecting Dacia’s no-nonsense attitude it instead highlights the hard work and thinking that has gone into to the new Sandero models.
Devised, created and executed by Vivaldi UK, the campaign features multiple video spots that showcase the new smarter designs and upgraded features on each Dacia model, all voiced by the voice of Dacia, Ralph Ineson. It is running across Facebook, Instagram and YouTube.
Adam Wood, Marketing Director, Dacia UKsaid: “At Dacia we’ve been working hard to build new Sandero models that are packed with high tech, high spec engineering and we wanted this new advertising campaign to focus on that. Unlike other car manufacturers, who try to sell …