Advertisers are working through a period of major upheaval as rapid shifts in consumer habits coincide with developments in technology, media and the regulatory environment. Amid these changes, executives from a variety of businesses in the past few months have shared their insights with Beet.TV on what to expect — and the changes they’d like to see as advertisers aim to “break the cycle” of the past.
This article and accompanying video has provides highlights from of the interviews from this series.
Sheri Bachstein, Watson Advertising and The Weather Company
“It’s time for us to evolve,” Sheri Bachstein, global head of Watson Advertising and The Weather Company, says in this highlight reel from Beet.TV. “It’s time for us to leap forward. We’ve been working with the same traditional identifiers and cookies for a long time – really, since programmatic came into play almost 10 years ago.”
She says artificial intelligence (AI) technology can help to address four key priorities …