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Video Content Marketing

Cut Through The Noise! Video Marketing Tactics That Work In 2021 [Video]

We want to help you make more money — right now. All month, go Back to Basics with Inman as real estate pros share what’s working now and how they’re setting up to profit in a post-pandemic world. Get full access to the series for 50 percent off here.

According to both marketers and consumers, video is king when building brand awareness and creating vivid messaging. However, for many agents, the idea of creating video content is intimidating and confusing.

One of the words we hear around video strategy — both from individual agents and the experts we talked with — is “overwhelmed.” With so many options and so many platforms, many agents don’t know where to start when putting together a video marketing plan — so they don’t start at all. 

The goal, then, is to provide you with some of the most successful strategies agents are currently using so that you …

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Video Content Marketing

Live at the Hive Digital Marketing from the trenches - 4 Facebook Campaign Game Plans to Ensure Success Timestamps: 00:00 - Welcome to Live at the Hive Digital Marketing from the Trenches Ep 189 - 4 Facebook Campaign Game Plans to Ensure Success 01:38 - Facebook Launches 'Campaign Ideas Generator' to Help Businesses with their Promotional Efforts04:10 - Conversion.ai5:15 - Instagram Expands Reels to 60 seconds Providing More Capacity for Creativity 10:41 - Snapchat Launches 'My Places' to Cover Up local businesses of Interest within the Snap Map11:46 - Pinterest loses 24 Million Users as Lockdown Ease and Physical Stores Re-open Around the World13:30 - 4 Facebook Campaign Game Plans to Ensure Success 15:15 - Audiences 17:58 - Facebook and Instagram Audience - From Zero To Hero 23:00 - Lead Magnet Campaigns - See & Think 26:01 - Lead Magnet Audiences 27:46 - Local Business Campaign 28:15 - Local Business Audiences30:46 - Webinar Campaigns 34:13 - Webinar Audiences 36:37 - Post Webinar Nurturing 37:07 - Ecommerce Campaigns 38:08 - Tolstoy 39:46 - Ecommerce Audiences 41:09 - How to Create Broad Audiences 42:35 - IDFA Solutions45:25 - Wrapping It Up