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Customers give thumbs up to online tyre sales, Auto News, ET Auto [Video]

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Tyre marketers are also using their own online platforms to push aftermarket sales.
Tyre marketers are also using their own online platforms to push aftermarket sales.

CHENNAI: Rambabu of Chennai, Abhradeep Basumallik of Kolkata and Khuswant of Delhi have one thing in common. They have all bought tyres online for their two or four-wheelers in the last one month.

With tyre marketers taking a leaf out of FMCG retail and targeting e-commerce platforms for tyre sales, customers now have the option of quick doorstep delivery and fitment, wider range and price and warranty top ups as reasons for shopping online.

Earlier, tyre dealers would upload their unsold stock online and customers were left running from pillar to post to get fitments and wheel alignments done. But with top tyre companies like JK Tyre, CEAT, Apollo and others getting into the online sales game, customers are getting quick delivery and doorstep fitment as well as checkup calls without leaving their homes.

Take company director Rambabu who …

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Ecommerce

Amazon Warns of Big PS5 Pre-Order Issue [Video]

Amazon has issued a warning to PlayStation fans who have pre-ordered the PS5. Wednesday night, Amazon began taking pre-orders for the PS5 alongside Best Buy, Walmart, GameStop, GAME, Target, and other retailers. As you would expect, within minutes Amazon's stock was depleted. And this has happened [...]