CHENNAI: Rambabu of Chennai, Abhradeep Basumallik of Kolkata and Khuswant of Delhi have one thing in common. They have all bought tyres online for their two or four-wheelers in the last one month.
With tyre marketers taking a leaf out of FMCG retail and targeting e-commerce platforms for tyre sales, customers now have the option of quick doorstep delivery and fitment, wider range and price and warranty top ups as reasons for shopping online.
Earlier, tyre dealers would upload their unsold stock online and customers were left running from pillar to post to get fitments and wheel alignments done. But with top tyre companies like JK Tyre, CEAT, Apollo and others getting into the online sales game, customers are getting quick delivery and doorstep fitment as well as checkup calls without leaving their homes.
Take company director Rambabu who …