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Customers give thumbs up to online tyre sales, Auto News, ET Auto [Video]

Cheap and easy Video Content Marketing

Tyre marketers are also using their own online platforms to push aftermarket sales.
Tyre marketers are also using their own online platforms to push aftermarket sales.

CHENNAI: Rambabu of Chennai, Abhradeep Basumallik of Kolkata and Khuswant of Delhi have one thing in common. They have all bought tyres online for their two or four-wheelers in the last one month.

With tyre marketers taking a leaf out of FMCG retail and targeting e-commerce platforms for tyre sales, customers now have the option of quick doorstep delivery and fitment, wider range and price and warranty top ups as reasons for shopping online.

Earlier, tyre dealers would upload their unsold stock online and customers were left running from pillar to post to get fitments and wheel alignments done. But with top tyre companies like JK Tyre, CEAT, Apollo and others getting into the online sales game, customers are getting quick delivery and doorstep fitment as well as checkup calls without leaving their homes.

Take company director Rambabu who …

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Ecommerce

Amazon Warns of Big Xbox Series X Pre-Order Issue [Video]

Amazon is sending customers who pre-ordered the Xbox Series X a warning, letting them know that they may not receive the item on the day of release. It's not specified, but this is presumably an issue for the Xbox Series S as well. As you may know, Amazon, alongside other retailers, began taking [...]

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Ecommerce

Amazon has issued a warning to PlayStation fans who have pre-ordered the PS5. Wednesday night, Amazon began taking pre-orders for the PS5 alongside Best Buy, Walmart, GameStop, GAME, Target, and other retailers. As you would expect, within minutes Amazon's stock was depleted. And this has happened [...]

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Ecommerce

In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss an article recently published by Total Retail titled, 6 Things Retailers Need to Know About How COVID-19 Has Impacted Consumers Online Shopping Behavior.