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Cross-dressing ad fiasco shows that advertisers should spare us the tiresome woke sermonising RT Op-ed [Video]

By Joanna Williams, the founder of the think tank Cieo. She is the author of Women vs Feminism, Why We All Need Liberating From the Gender Wars and is a regular columnist for Spiked. Follow her on Twitter @jowilliams293

A controversial John Lewis insurance ad showing a boy in a dress has had to be dropped because it was misleading. Why should marketing execs worry about accuracy when displaying their woke credentials is clearly the priority?

This year’s Christmas adverts are yet to drop but, if current trends are anything to go by, it seems certain that at least one will feature a boy in a dress. Perhaps we’ll see a beaming Santa handing a Coca-Cola to a boy in a dress. Or a culturally diverse family, with a boy in a dress centre-stage, sitting down to a Marks and Spencer Christmas lunch.

British department store John Lewisgot in first. Earlier this …

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