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CRO Best Practices – Part 1 – Free Conversion Rate Optimization Course by Neil Patel – CRO Unlocked [Video]

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CRO Best Practices – Part 1 – Free Conversion Rate Optimization Course by Neil Patel – CRO Unlocked

Today is another day of CRO unlocked. Today we’re going to be going over CRO best practices. The key to CRO is iteration. You’re not going to do a test and find out that you doubled your conversions. That’s very, very rare. It happens, but once in a blue moon. Typically it’s a lot a little things that add up that truly help you optimize your conversion rate. The big secret is, one test at a time per step within your funnel.

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Download the Assets mentioned in this course: https://neilpatel.com/training/
Ubersuggest: https://neilpatel.com/ubersuggest/
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So for example, if you have a pricing page, you don’t want to run two to three tests at a time on that exact pricing page. But you can run a test at a time, one on your pricing page, maybe one on your contact page, maybe one on your homepage, and that’s fine, assuming you have enough traffic.

So that way you can get to statistical significance quick enough. And you ideally want to start with very simple tweaks. And then from there, get into more drastic changes if you can’t continually get more wins, right? So once you stop getting wins from the simple stuff, that’s when you want to go into drastic changes. The key pages to optimize. Well, there’s quite a few, and I’m going to cover some of them in a bit.

But when you think about the key pages to optimize, I’m not just talking about SEO. And your sales process is not as simple as just getting traffic and then it drives revenue. It more so looks like this where there’s a lot of different points from emails to ads to upsells, and the list goes on and on. But funnels and sales process are complicated no matter what, if you’re in B2B or B2C.

So, if I were you, there’s a lot of pages that you could optimize, anywhere from your about page, to your key product details pages to your exit pages, your main landing pages, your conversion asset pages. There’s a lot of pages.

And as you can see, I’m not just doing step one, two, three, four, five. There’s not necessarily an order on which page is more important than the other because every website is different. If you get 10 times more traffic to your checkout page than you do to your contact page, you probably want to start with your checkout page when it comes to optimization before your contact page.

When you’re thinking about conversion optimization, keep in mind, people who are buying from you are human beings. Figure out what appeals to them.

Now I want to get into a pricing example because pricing can really impact your revenue, even the simplest and littlest tweaks. So when you’re thinking about your pricing, think about what is more appealing to people. And $9 is more appealing to $10.

There’s also a lot of conversion points within your sales process. And I showed a little bit about that above in the previous few slides when I broke down that sales process and how there’s emails and different trigger points. But a few of them to start off with are your ads, your landing pages, your offers, your emails, your upsells, easy things that you can love when it comes to conversions.

When you think about people, they have different sides to their brain. Are they logical, more emotional, and you want to try to appeal to both sides, not just to one. So then that way you can maximize your conversions.

And another thing that I love doing is leveraging exit intents because people are leaving your website. It’s a question of where are they leaving and how can you maximize your sales from that?

And when you’re running split tests with things like your exit and tamp, you’ll find that some variations have more conversions than others or less, but it’s all about testing.

So how do you make your marketing work better for you? Well, first off, you don’t need things to be that good. Your conversion rate doesn’t need to be that amazing.

Think about the Terra example I did in the previous lesson, where it’s just a lot of little tweaks over time, and that’s how you win, that’s how you build a big business. You’ll never be as good as you want. You’ll never be perfect, and that’s okay. And you should have the mindset that you can improve and be better, that’s how you win. And just keep trying to raise the bar over and over.

It’s all about progressive optimization. Just one optimizable step in your sales process can have a huge impact in your revenue. And that’s what we’re going to help you with throughout this course.

► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
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7 Essential Skills Digital Content Writers Need [Video]

What you need to do as a writer is, you need to have concise statements.RESOURCES & LINKS: ____________________________________________How to Write Blog Posts That Consistently Rank Well on Google: https://youtu.be/CjzjUbA8nzAHow to Boost Your SEO Traffic with Sleeper Content (And Stop Promoting Worthless Content): https://youtu.be/kUih7iP-YZYHow to Come Up With Content Ideas That Drive Traffic: https://youtu.be/7l5btHy2rxQUbersuggest: https://neilpatel.com/ubersuggest/____________________________________________So if you're a writer, you're writing to either draw more attention in and eventually convert those eyeballs and that attention into leads, customers, right? Google analytics tells you what content they like, what they don't, what's causing them to bounce. It won't explicitly tell you what's causing them to bounce, but you can make some educational based guess based on the data that they're providing. It'll also tell you the type of content that converts the best, the type of content that doesn't. So that way, when you're writing, you can write with the end goal in mind, which is eventually you want to have a conversion, whether that's someone buying right then and there, or turning into lead, and it'll provide you that data. If you continually write and write blindly, and you write based off what people tell you is amazing, do your friends do, that's all great and fine and dandy, but that doesn't necessarily mean that what you're writing is going to convert into revenue.So there's over a billion blogs on the internet. That's roughly one for every seven people. There's a lot of blogs. The amount of content that's being pushed out each day is so overwhelming. We don't really need much more content, everyone's regurgitate the same information. If you don't have a strategy, how are you going to be different? How are you going to stand out? How are you going to convert people? What topics are you going to cover that solve the pinpoints of your customers? If you don't have a strategy in place and a plan of action, then all you're going to be doing is producing content that doesn't really do anything at the end of the day. Even if you think that this is better based off of analytics data, but you don't have the strategy and how you're going to attack that, and how you're going to go forward, then you're just wasting your time and energy.So the first step in this strategy is attracting the eyeballs. And what you would want to do is see what's in your space that's popular. So there's a tool called Ubersuggest that I have, and you can use it for free. You can type in a keyword or a phrase and click on when you're in Ubersuggest you want to go to the content ideas report, it'll tell you what's popular based off of social shares, like Facebook and Pinterest. Search traffic, what ranks well in Google and how much traffic does it get and what keywords is a rank for. And the third thing is links. What other sites are linking to it because they like the content? So you want to look at the topics and the exact headline that are doing well, and it'll also show you in the tool, what doesn't do well. So you want to more so focus on creating content that's popular on what people like. Now, you don't want to just copy that and regurgitate what's already existing on the web, but you want to do something that's better than that. Think of skyscrapers. And in the United States we may have the Empire State Building, then you may have someone in Dubai who's like, ah, we're going to create the Burj Khalifa, I think was what it's called. And it's going to be even taller, it's going to be double the height. I'm making it up. You're going to have somebody in China say, we're going to do triple the height, we're going to have our buildings go into the clouds. The point I'm making is, you want your content to stand out and be unique, go above and beyond what people are already doing. because if something's already popular and have worked well, if you do something that's double, triple better, you're much more likely to have your content do really well too. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/eyZyIZeu7D4#Blogging #SEO #ContentMarketing

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Ad Secrets From Big Brands That You Can Copy to Sell More [Video]

Want my team of digital marketing professionals to optimize your website? Click here to get a free strategy call: https://bit.ly/3BuTt7iSubscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/Read more on my blog: https://neilpatel.com/blog

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And that's why in marketing, I think one of the best skillsets is creativity.RESOURCES & LINKS: ____________________________________________Digital Marketing Trends You Can't Ignore in 2021: https://youtu.be/BjKZ7cNt5roHow to Navigate Digital Marketing: https://youtu.be/Kcn9M_pqyMQUbersuggest: https://neilpatel.com/ubersuggest/____________________________________________When you look at the organic reach, it's harder and harder, but, here's the thing, there's new platforms that always come around and make it easier to get rich, for example, I was on Clubhouse, literally right before we ended up doing this podcast interview, okay? And I started with a hundred and something followers, I joined a room talk for literally 30 seconds and now I have 400 and something followers. Now, is it going to be that easy to gain followers on Clubhouse, if they maintain their popularity and their growth rate within a year or two? Of course not, right? Is it easy to gain popularity on LinkedIn right now? Yes. Why, less than 3%, or roughly around 3% of the people on LinkedIn only post content, which means majority of the people don't post content., they want more people to post content. Now, if LinkedIn had 30% of their people posting content, do you think you would gain as much followers and reach when you post your content? Of course not and why? Because there's competition, they're already getting what they're looking for. So these platforms will encourage you really early on and give you what you want, but the moment they start doing well enough where they don't need it as much, then they turn the little knobs and throttle it, so then that way they start making more money, but it doesn't mean you can't grow in marketing, you just got to get creative and that's why in marketing, I think one of the best skillsets is creativity. Yeah, sure, you can read and learn, but if you can't think outside the box, especially when everyone else is doing the same thing, you're not going to do well. There's so many people with more money, more employees, more resources, you got to really think outside of the box to win. So and what's funny is, it's like I know real estate agents who have done well purely because of LinkedIn. One of my buddies Todd, who's in the mortgage industry has gotten quite a few customers from LinkedIn as well. Who'd ever thought though, right? You can end up getting business from these sites and these platforms, if you participate. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/#SEO #NeilPatel #DigitalMarketing

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People are starting to use AI and machine learning much more. And everyone's always talked about machine learning and AI, and it's the buzz, and you can have computers write content for you, so you don't have to write content as a marketer or when you're putting products online. And I have to say, the quality still isn't there, but we're really close. RESOURCES & LINKS: ____________________________________________A Step-by-Step SEO Strategy For Beginners | Getting Traffic With Old and New Websites: https://youtu.be/Eh6nlUyqP4M10 Post Pandemic Marketing Tips for Small Businesses | Turn Your Business Around Through Marketing: https://youtu.be/XPyEjqwy-JYShopify: https://www.shopify.com/Ubersuggest: https://neilpatel.com/ubersuggest/____________________________________________The big thing which everyone knows is everything's moving online. And if you see what people are talking about, a lot of people are just like, "Yeah, everyone's buying online be of COVID, but after COVID, everything's going to go back to normal. And I have this conception, and a lot of people also agree with this, but I have this conception that what would've happened five years from now of more people adapting online, it just got pushed forward due to COVID. So that's the first big trend that we're seeing. McKinsey has this whole video and report about this kind of stuff. It's quite interesting. They actually even ran commercials, I think, on YouTube about it. But you know, before COVID, commerce... When I'm talking about commerce, I'm not just talking about Amazon, I'm talking about commerce, like accounting, people getting business online, all that kind of stuff. Roughly, 12% of commerce was done online. The rest was done offline. It was still a really small portion. Now you got people like my parents who are just like, "Wow, we knew about Amazon, but we're buying, it's cheaper than going to Target," or cheaper than going to Ralph's, or wherever they go to buy stuff. And they're like, "And sometimes, they deliver it in the same day for free." There's prime and stuff. My parents don't get the concept that are on my accounts, so they think it's quote-unquote free. But I've had it like 100 or $200 or whatever it is.And so that's the first big trend. The second big trend that we're seeing is people are starting to use AI and machine learning much more. And everyone's always talked about machine learning and AI, and it's the buzz. And you can have computers write content for you, so you don't have to write content as a marketer or when you're putting products online.Now, I'm not saying you can automate everything, but you can take out a lot of aspects and have a lot of these tools do things for you that we would've done manually. And I think that's what's amazing. Here's a good example of this, I have this SEO tool called Ubersuggest, and you can use a lot of the tool for free. The majority of the tools are actually given away for free. And I gave my team initiative for 2021. See, when people do SEO, you have to go and modify your code and type in all this stuff. And it gets complicated for most people, and they don't have staff, or they don't know how to code. And I gave my team objective, and I said, "In 2021, I want it where someone can put a JavaScript;" just like you do a Google Analytics, you put this little code on your website, and it tells you how many visits you get in Google analytics; and I'm telling them I want people to be able to put up a little code on their website. If they're on WordPress or something, they just click a button, and they install a plugin. Like make it super simple. With the Shopify, same thing. And do it where that little code can modify all their other code on their website, so they don't actually have to make the majority of their own SEO changes. So imagine saying, instead of telling your developer, "Hey, go make all these changes." What happens if the tool did 60, 70, 80% for you? 100% is going to be tough right now, but let's say 60, 70, 80%? You may not get as good as results compared to if you did manually, but if the tool did the majority of it, you're better off than doing nothing. And then you can always have a human go do the remaining portion that can be done in an automatic way. And you're going to be better off because you just saved money, and you did it more efficiently. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/#SEO #NeilPatel #DigitalMarketing