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Digital Marketing

Crave turns frozen screen faces into coupons [Video]

Kraft Heinz is capturing the spirit of the age, celebrating inadvertently frozen faces from video calls, as it looks to drive relevancy with younger demos on social.

On the anniversary of pandemic lockdowns, Kraft’s “Frozen Screen Face” campaign for Crave is being amplified on Facebook, Instagram, Twitter and Snapchat, and features people stuck on camera with gaping maws or mid-sneeze.

Until March 22, Kraft Heinz is inviting users to share images of their own unflattering portraitures in exchange for one of 365 free Crave premium Frozen Meals. It’s also inviting consumers to share the best of their worst faces and tagging the brand for another chance to win a meal.

Brian Neumann, senior manager, brand build and innovation, Kraft Heinz Canada, tells strategythat with March marking the one-year anniversary of a shift to video calls thanks to COVID, the brand is looking to demonstrate that being frozen isn’t always a bad thing. “As the most delicious frozen meal, we saw an opportunity for Crave to tap into this universally relatable pain …

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Digital Marketing

Have you heard of HubSpot? [Video]

Get Started With HubSpot's CRM Platform: https://clickhubspot.com/zcmHubSpot is the CRM platform that's built for scaling companies. With fully integrated software for marketing, sales, customer service, content management, and operations — HubSpot makes it easy to align your teams, adapt quickly, and achieve adoption like never before.📔 Grow Your Career and Business with HubSpot Academy: https://clickhubspot.com/Popular-Courses📔 Favorite Free Certification Courses:• Social Media Marketing Course: https://clickhubspot.com/Social-Media-Certification• SEO Training Course: https://clickhubspot.com/SEO-Training-Course• Inbound Course: https://clickhubspot.com/Inbound-Certification• Inbound Marketing Course: https://clickhubspot.com/Inbound-Marketing-Certification• Email Marketing Course: https://clickhubspot.com/Email-Marketing-Certification• Inbound Sales Course: https://clickhubspot.com/Inbound-Sales-Certification• Taking your Business Online Course: https://clickhubspot.com/Business-OnlineAbout HubSpot: HubSpot is a leading CRM platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and integrations to attract, engage, and delight customers.⚠ Disclaimer:The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature.#HubSpot

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