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Crack the Code of Content Marketing ROI: The Executive’s Playbook for Success with SeedX [Video]

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Social Media Marketing

Contributed by SeedX

Content marketing is a dynamic and strategic marketing approach used to attract and engage prospective customers using media like insightful blogs, compelling videos, engaging podcasts, and interactive social media posts. 

It is the cornerstone of all digital marketing efforts. Yet, its impact on the bottom line is a puzzle for many. A striking revelation from a recent Parse.ly study shows that 53% of organizations do not align their revenue goals with their content strategies. This disconnect presents a significant challenge. How do companies effectively measure the impact of their content marketing endeavors?

To make it plain, content efforts are not intangible, they are highly attributable. The challenge, therefore, lies in the methodologies employed to gauge success. 

In this article, we will demystify content marketing ROI and show you how to measure the direct impact of content on your company’s bottom line

Content Marketing ROIis a vital metric that essentially measures the …

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