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Social Media Marketing

COVID-Friendly Experiential Marketing Ideas for 2021 [Video]

Despite current limitations placed upon live, in-person events, the experiential marketing world has offered up creative solutions to the world’s new rules of engagement. The industry has pivoted to producing mobile and multichannel experiences. Here are several steal-worthy ideas for marketers seeking inspiration—from road trips to home-based marketing kits to e-gifting, according to Event Marketer.

Road Trips

Automotive brands have long used road trips to take consumers on the open road, demonstrate vehicle features and craft stories while hitting up local markets. And this tactic continues to work in COVID times. For instance, as sponsor of the 2021 New Year’s Eve Countdown in New York City’s Time Square, Kia used the tentpole event to highlight a 5,500-mile road trip promoting its new Sorento SUV that begin at its Irvine, CA, headquarters. The tour made stops at local dealerships in 15 states and, once in New York City, made its debut on Dick Clark’s New …

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Categories
Social Media Marketing

How Airrack Turned $20,000 in Debt into 1M YouTube Subscribers [Video]

@airrack has a fascinating story so last week I invited him over, we ordered some tacos and rosé, and hopped in the jacuzzi to shoot the shit about his YouTube growth, businesses and life story.🔔 Subscribe to the channel for more videos to help you on your entrepreneurship journey: https://www.youtube.com/channel/UCF2v8v8te3_u4xhIQ8tGy1g?sub_confirmation=1==Resources==🦊 Get weekly marketing tips from me straight to your inbox: https://sendfox.com/noah👪 Join my Facebook Community to discuss entrepreneurship with others: https://okdork.com/group/📈 Find the BEST software tools to run your business: https://social.appsumo.com/browse-appsumo