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Social Media Marketing

COVID-Friendly Experiential Marketing Ideas for 2021 [Video]

Despite current limitations placed upon live, in-person events, the experiential marketing world has offered up creative solutions to the world’s new rules of engagement. The industry has pivoted to producing mobile and multichannel experiences. Here are several steal-worthy ideas for marketers seeking inspiration—from road trips to home-based marketing kits to e-gifting, according to Event Marketer.

Road Trips

Automotive brands have long used road trips to take consumers on the open road, demonstrate vehicle features and craft stories while hitting up local markets. And this tactic continues to work in COVID times. For instance, as sponsor of the 2021 New Year’s Eve Countdown in New York City’s Time Square, Kia used the tentpole event to highlight a 5,500-mile road trip promoting its new Sorento SUV that begin at its Irvine, CA, headquarters. The tour made stops at local dealerships in 15 states and, once in New York City, made its debut on Dick Clark’s New …

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Social Media Marketing

How are Rich Media Ads Different from Other Ad Formats? [Video]

If you're looking into different ad formats to kick your advertising initiatives into high-gears, then you want to take a look at rich media ads. They are a type of digital advertisement that includes engaging features that encourage users to interact with the content. Check out this article to learn more about them!If you're looking into different ad formats to kick your advertising initiatives into high-gears, then you want to take a look at rich media ads. They are a type of digital advertisement that includes engaging features that encourage users to interact with the content. Check out this article to learn more about them!

Categories
Social Media Marketing

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