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Digital Marketing

COVID Brain: What to Know When Marketing to Patient Consumers [Video]

APPLE AND GOOGLE TO MARKETERS: WE HOPE YOU LIKE RADICAL CHANGE

During the Campfire, Colin Hung referenced a recent article he wrote on HITMC about Apple’s recent changes to their email privacy features. 

And it’s kind of a big deal.

The gist? Apple’s new email privacy features will effectively end tracking of opens, forwards, location and IP addresses. This means no more A/B testing of subject lines, knowing if your email was forwarded to someone else or which organization the recipient works for. 

Doesn’t sound like a big deal to you?

Consider this: 51.8% of all emails are opened using an Apple device. If half of our potential audience is leveraging Apple’s new privacy settings, then marketing’s traditional “bread and butter” metrics—like email open rates—are a thing of the past. 

Colin—a glass half full kind of person—is hopeful that Apple’s changes, along with Google’s recent news that it will end third-party cookies in Chrome (and potentially drive to extinction 3rd party cookie-based retargeting)—will encourage health care marketers to …

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Digital Marketing

Learn Google Analytics (Part 1 of 2) [Video]

Whether you handle your marketing internally or with the help of an agency, learning how to use Google Analytics can be extremely advantageous to your organization's success. In the first installment of this two-part series, we will show you how to create an account, connect your website(s) to the platform and begin tracking valuable metrics. Don't forget to subscribe to our blog so you won't miss out on part two!Read the full article: https://www.bigbuzzinc.com/learn-google-analytics-part-1/#healthcaremarketing #dentalmarketing #seniorlivingmarketing

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Digital Marketing

John McAfee Discusses Google Surveillance/Marketing Before His Death, Plus Ali/Foreman Rope-A-Dope [Video]

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