SINGAPORE – Vaccines may be rolling out but, even when something like normality arrives, few are expecting the world to function in quite the same way it did before COVID-19.
Case in point – the pandemic has tilted business even farther toward online channels.
In this video interview with Beet.TV, Sunil Naryani, Vice President, Commercials & Partnerships Asia Pacific at Dentsu International, which changed its name from Dentsu Aegis Network in October, says there have been two big changes.
“Things have probably changed for a permanent basis and then probably for good because a lot of the Gen X, the baby boomers, have really come online during COVID,” Naryani says.
“You would see them probably making their first (online) grocery purchase in the last three months.”
Older consumers were widely seen as less willing than younger counterparts to embrace technology. But the demands of the pandemic have pushed many of …