By now, you’re probably familiar with TikTok, the super-popular (as in 1 billion active monthly users) video-sharing platform. While TikTok was originally a Gen Z thing, everyone’s getting in on the trend. Many brands have found success using TikTok marketing in their social media strategy.
But is TikTok right for your brand? Keep reading to find out.
There is tons of hilarious content on TikTok (and even more… attempts at humour). And we’ve all watched TikTok users’ dance routines – but there’s a lot more to it than that.
Many brands are getting creative, using TikTok to post product and service reviews, behind-the-scenes videos, and even educational content. With a little creativity, TikTok marketing can help your brand get noticed and spread its message to a wider audience.
Clearly, Gen Z loved TikTok (63.5 per cent of TikTok users in the United States are under the age of 29). So if you want …