Digital Marketing

Copywriting Tutorial: How To Write Sales Copy For “Boring” Everyday Products [Video]

Copywriting Tutorial: How To Write Sales Copy For “Boring” Everyday Products

3 Ways To Stand Out & Sell Out In An Oversaturated Market
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Let’s face it… not every project you take on will be for some brand new, never seen before, amazingly unique, life-changing product…

Sometimes the products you write for will be… well… straight-up boring.

Everyday products, non-essential commodities, or household items can be tough to write for…

If the market is insanely oversaturated – how are you supposed to write original, compelling, and powerful copy that actually makes you stand apart from the competition? 🤔

I mean, it’s pretty dang difficult to convince anyone that a bouquet, a loveseat, or some farm-fresh poultry is going to completely change their life…

And that can make your job as a copywriter kind of… tricky.

But rest assured, while it might not be easy to write compelling sales copy for “boring” commodities, it is possible…

And in today’s video, I’m going to share 3 ways you can position everyday products so they stand out and sell out.

And then I’ll share the single biggest secret when it comes to selling anything today, which is the number one difference between products that flop… and products that fly off the shelf.


Every single week I provide tips and resources from my copywriting vault, so go ahead and browse the tutorials and guides I already have up and, after you subscribe, hit that little bell icon so you don’t miss any future videos from me.


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#copywritingtips #howtomarketcommodities #copywritingtipsforbeginners

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Theres no concrete word count that will automatically rank your content highly in SERPs. But long-form content is generally more likely to provide the topical authority and coverage necessary to rank - its a subtle distinction. Not sure how long should a blog post be? Lets break down the ideal word count you should be shooting for and how you can get there.