Ecommerce Video Content Marketing

Copywriter – Workhuman | Built In Boston [Video]

Job Description:

The Agency Copywriter will join the creative team, working with art directors, designers and cross-functional teams on a variety of B2B and B2C communications. This role reports into the department creative lead with a focus on Marketing efforts, lending support to Sales, Product and Customer teams.

Main duties and responsibilities:

  • Write strategic and conceptually compelling copy across, video scripts, website content, emails and landing pages, banner ads, print ads, social campaigns, etc.

  • Quickly gain an understanding of Workhuman, using consistent voice and tone in all copy. Be a disciple and protector of company brand and style guidelines. 

  • Understand B2B go-to-market strategies and B2C segmentation strategies across a variety of online and offline mediums. 

  • Interpret marketing briefs and/or stakeholder objectives to develop and refine content that meets business objectives. 

  • Attend marketing campaign meetings and provide creative input; engage in the discussion and development. 

  • Ensure delivery of on-time, high-quality deliverables that address specified business challenges. 

  • Be …

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