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Digital Marketing

Conversion Tracking in Google AdWords and Google Analytics [Video]

Hello fellow advertisers! Today I will be giving an in-depth overview of conversion tracking for both Google AdWords and Google Analytics. I’ll be giving you my recommendations on certain settings that we recommend, tips/tricks on how to better-analyze your data, and also how to import and view your conversions from platform-to-platform. Enjoy!

Conversion Tracking: Full Transcript

Hello, everybody and welcome to another episode of My Video Blog Series. I am your host, Nick Bernard. I’m the head of Search Engine Marketing here at Digital Reach Agency, and today, we are going to be talking about all things revolving around conversion tracking and I’m going to be talking about Google Analytics and Google AdWords, conversion tracking and other platforms like Bing and LinkedIn, whatever else you’re using. A lot of the processes are going to be similar but I’m not going to be covering anything outside of AdWords and Analytics. Typically though, we use Analytics …

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Digital Marketing

New Google Easter Egg Will Get You Dancing [Video]

Google is commemorating the 20th anniversary of the “Cha-Cha Slide” with a unique Easter egg that literally gets the search results moving. Searching for “Cha-Cha Slide” will now bring up a knowledge panel with a sparkling microphone icon. Unless you're ready to dance, please do not search for [cha cha slide] and click on the […]