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Conversion Lessons from the Luggage Industry [Video]

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Broad economic trends impact conversions. A prime example is the luggage and travel-accessories market, which experienced a 60% decline in 2020.

The pandemic had drastic effects on both production and sales, challenging online merchants to find unique ways to entice consumers to purchase items they might not put to immediate use. The mid-range luggage market, which focuses on value instead of price, teaches us a great deal about today’s savvy consumers.

Led primarily by independent, direct-to-consumer manufacturers, successful mid-priced luggage and travel-bag sites are setting the pace for conversion practices.

Here’s why.

Selling to Savvy Consumers

Emphasis on value. Showcasing what makes a product more durable and long-lasting than lower-priced competitors is critical. Using text, photos, and videos to highlight reinforced stitching, no-catch zippers, and sustainable design justifies higher price points.

Informative images that show the product from many angles, inside and out. Consumers want to know exactly what they’re buying. Using product imagesto educate shoppers about look …

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Xiaomi Redmi Note 11 Pro, Redmi Note 11 Pro 5G marketing material leaked online ahead of global launch [Video]

Redmi Note 11 Pro and Pro 5G official renders have been leaked. Redmi Note 11 Pro is expected to sport a Helio G96 SoC while a Snapdragon processor would power the Redmi Note 11 Pro 5G.

Disclosure: Some of the links above are affiliate links. If you use them to make a purchase through one of our partners we may receive a small commission, at no cost to you. Read our full affiliate, advertising and privacy policy here.

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Online Marketing

Sr. Associate, CRM Marketing - Grubhub [Video]

Grubhub is hiring for a Sr. Associate, CRM Marketing in - Greater NYC Area. Find more details about the job and how to apply at Built In NYC.

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Online Marketing

▷ SEO Video Show EP074: David Bain - Founder @Digital Marketing Radio | Author of "SEO in 2022" [Video]

Buy the SEO in 2022 Book now! https://amzn.to/3F96FiR ▷ SEO Video Show EP074: David Bain - Founder @Digital Marketing Radio | Author of "SEO in 2022"This week on Google Search Central's channel Mike King a past guest here on the SEO Video Show, was a special guest on Martin Split's show Be sure to check it out! There are a lot of questions that are related to domains when it comes to SEO John Muller answers a few: https://youtu.be/9ERB7gJV7o8?t=15 Is SEO Keyword Density an SEO Ranking Factor? Josh Bachynski posted his first 2022 video on his channel; let's check it out https://youtu.be/J0ahfWgi4_E?t=286 To continue on the topic of entities. Jason Barnard shares the close relationship between entities and E-A-T.https://youtu.be/HgqaSj7SLoQ?t=15 Speaking of entity SEO, Koray Tuğberk GÜBÜR started posting videos to his Youtube channel. Be sure to learn more about entity SEO and semantic SEO. Link to his channel belowhttps://www.youtube.com/channel/UCXTg_CjVldLQ1RH8jxTTqiw Creating topical authority is a crucial part of my SEO strategy. Andy Chadwick shares his strategy on Crawling Mondays on how to create and optimize your topic clusters https://youtu.be/BVrArU6xtvo?t=1537 I'm a big fan of analyzing Google SERPs when creating content. You can read all about it in my contribution it the new SEO in 2022 book by my guest today! While I get things ready here, let's give away a couple of books! Guess the page number where I begin, and the two closest will get a copy! Don't forget to ask questions, and I will address them in the order I receive them. ======== David helps B2B brands to grow and nurture their audiences through his podcast, YouTube, and book production services.A digital marketing pioneer, podcast host, and producer, he started his first online business in 2000.He has been doing SEO since 2004 at multiple international marketing agencies. His first podcast was in 2006, and in 2014 he founded Digital Marketing Radio that currently has 270 episodes.He's worked with several global organizations, including Google and Nespresso.He delivered dozens of digital marketing training sessions and hosted hundreds of podcasts, webinars, and online summits.He has a Udemy classroom with over 111k students.Please welcome the author of SEO in 2022 and the founder of Casting Cred, David Bain! ========#SEO #SearchEngineOptimization #SEOvideoSHOW Follow us:https://youtube.seo.videohttps://www.twitter.com/seovideoshowhttps://www.facebook.com/seovideoshowhttps://www.linkedin.com/company/seovideoshowhttps://g.page/seovideoshowChat live: https://seo.video/discordContact us:Paul Andre "DRE" de Veraweb: https://seo.videoemail: dre@seo.videophone: (323) 523-5122