Broad economic trends impact conversions. A prime example is the luggage and travel-accessories market, which experienced a 60% decline in 2020.
The pandemic had drastic effects on both production and sales, challenging online merchants to find unique ways to entice consumers to purchase items they might not put to immediate use. The mid-range luggage market, which focuses on value instead of price, teaches us a great deal about today’s savvy consumers.
Led primarily by independent, direct-to-consumer manufacturers, successful mid-priced luggage and travel-bag sites are setting the pace for conversion practices.
Selling to Savvy Consumers
Emphasis on value. Showcasing what makes a product more durable and long-lasting than lower-priced competitors is critical. Using text, photos, and videos to highlight reinforced stitching, no-catch zippers, and sustainable design justifies higher price points.
Informative images that show the product from many angles, inside and out. Consumers want to know exactly what they’re buying. Using product imagesto educate shoppers about look …