Welcome to your weekly CMWorld recap. Today, we reflect on how little surprises can bring joy to our community.
Inside the CMWorld Studio
Does your funnel look a bit like this? Sarah Goodall calls it digital ping-pong.
You may not know it, but developing smarter social media strategies can help you win this game. Social media sets you up to gain more accurate, measurable, and actionable insights. On this CMWorld Studio: Social Media, we heard from Sarah, Andy Crestodina, and Brooke Sellas. How important are metrics? If Andy was stranded on a desert island, he says he could survive with two Google Analytics reports. You’ll have to watch to find out which reports they are.
The CMWorld Studio: Social Media is now being presented on-demand.
Twitter Chat with Cathy McPhillips
Did you know social media at CMI was once managed by a team of one? That may shock you, but it will be no surprise that it accomplished by the great …