As much as we all fell in love with the idea of Marie Kondo-ing our personal lives, the same principle couldn’t be applied to our professional ones. If we went through our work computers and threw out the folders that didn’t “spark joy,” I’m not sure what we would be left with…but what we can do is better organize the digital assets that we do have.
Andi Robinson, global digital content leader at Corteva Agriscience, will be leading a breakout session, Corralling your Content: The Case for an Enterprise DAM, to help the CMWorld community learn the steps to understanding your digital asset organizational needs and how to get stakeholder agreement for an enterprise-wise Digital Asset Management (DAM) platform that people will actually want to use.
You will walk away knowing:
- Where to start with a new DAM project
- How to get leaders to advocate for a new platform
- Determine your needs for a DAM
- Communicate the change to ensure success
I can feel …