“You’ve got mail.”
CMI PR and Video Consultant Amanda Subler and I worked with the man who voiced this famous AOL phrase. (He wasn’t an Uber driver back then, and he did more than notify us of incoming email.)
If you think about it, that phrase was first recorded in 1989. The first email was sent long before that. Marketing tactics and channels come and go. So why is email still relevant today?
B2The7’s Bernie Fussenegger helps brands create emails customers want to read. He also write a successful newsletter of his own. That’s why we asked him to be a guest on the #CMWorld Twitter chat. Bernie shared why email is effective. He also gave his tips for strengthening our email marketing strategy.
It was a great chat with new learnings and good reminders. What follows is a brief recap. See more tips from Bernie and our community on Twitter.