Don’t you love it when brands seem to be talking directly to you? Feeling that they “get” you makes a difference.
While content personalization isn’t easy, there are lots of opportunities to delight your customers with it.
To provide content marketers with some guidance, we’ve gathered some great personalization strategies you’ll want to try.
- Content personalization is a way to build trust and loyalty with customers.
- Customers appreciate, and in some cases, have a high demand for content personalization.
- Executing personalization strategies can have a significant impact on conversions and revenue.
Content Personalization Pays Dividends
If you’re wondering if it’s worth it to invest in personalization initiatives, it’s good to look at what the data says. In the 2019 Personalization Development study, 93 percent of responding companies said that advanced personalization led to revenue growth! Others with less sophisticated strategies still experienced revenue increases, as well.
The study also looked …