Social Media Marketing

Content marketing for small businesses [Video]

How to use content marketing to attract more leads, improve sales, and grow your small business for years to come.

Kimberly Marshall

Evergreen Content Editor, 15+ Years of Publishing and Content Marketing Experience

Managing a small business these days is not easy. According to the latest reports on small business by the U.S. Bureau of Labor Statistics, about 50% will fail within the first five years, and 70% within 10. Add to this the stress that COVID has caused, and that’s difficult to digest for a small business owner with high hopes that their financial undertakings will prosper. 

The biggest culprit contributing to small business failure? Not surprisingly, it’s a lack of revenue. Without a steady stream of leads, strong visibility, and a healthy budget, lifting a small business off the ground can be nearly impossible. 

This is why building revenue in the digital age is so important, even though it’s especially challenging because of the major …

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