Disclosure: Some of the links above are affiliate links. If you use them to make a purchase through one of our partners we may receive a small commission, at no cost to you. Read our full affiliate, advertising and privacy policy here.

Categories
Social Media Marketing

Construction marketing blog| | CIB [Video]

Earlier this year it was announced that Makita UK would be exclusively supplying a selection of its power tools and garden machinery products to the iconic Eden Project in Cornwall. To promote this exciting five-year agreement, we have been working closely with the Makita team to promote the benefits of Makita cordless tools and how they are being used at this famous site.

To really sing the praises of Makita’s cordless range, we arranged and attended a two-day video shoot at the Eden Project to capture footage for a total of five videos – including a case study video and a series of four ‘groundskeeper profiles’.

For the case study video, we interviewed a number of key spokespeople from the Eden Project and Makita to find out why Makita was chosen to supply its cordless machines, what the products are being used for and the benefits they bring. Combined, these interviews paint a picture of how easy and safe …

Watch/Read More

Disclosure: Some of the links above are affiliate links. If you use them to make a purchase through one of our partners we may receive a small commission, at no cost to you. Read our full affiliate, advertising and privacy policy here.

Categories
Social Media Marketing

Influence Global Podcast: In Conversation With Carlos Gil, Author of the End of Marketing [Video]

Carlos Gil is the author of The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI, an international keynote speaker and award-winning digital storyteller. He has over a decade of experience leading social media strategy for global brands including LinkedIn. Carlos talks about the value of using social media as a 'listening platform' to understand what your audience is talking about.@thebcmaPresented by @gordonglenisterProduced by Neil Whiteside at Freedom:ONE

Disclosure: Some of the links above are affiliate links. If you use them to make a purchase through one of our partners we may receive a small commission, at no cost to you. Read our full affiliate, advertising and privacy policy here.

Categories
Social Media Marketing

Social Media Marketing [Video]

This video is a demo for social media marketing.

Categories
Social Media Marketing

Episode 54 - The Top 6 Trends for Success in the New Year - Part 1 [Video]

In Part 1 of this two part series, Host Crista Grasso, walks you through three trends she’s noticed in the business world and how she’s choosing to refocus her efforts accordingly in 2022. The first three trends include:1. A move away from social media2. Choosing to focus on organic marketing over paid advertising3. Deepening connections with your buyers to shorten the buying cycleListen in to gain some insight into whether or not you should go all in or go all out on social media (there are pros and cons to both), whether or not you should keep your paid advertising strategy or switch it up and what it looks like to add personal touches and connection points to your automated services. What you’ll discover in this episode:2:02 - the changing dynamics of businesses on social media5:36 - the social media strategy that The Lean Out Method is adopting in 20226:14 - the social platforms to keep an eye on this year8:46 - the importance of keywords in your content9:31 a tip for creating video content12:11 organic marketing vs paid advertising12:45 why there is a shift away from paid advertising14:37 what you need to know if you are going to continue using Facebook ad16:00 the different types of organic reach17:43 referral strategies19:11 types of collaborations to consider19:48 how to shorten the buying cycle21:25 what it looks like to focus on transformation over transaction21:54 ways to increase your income by moving away from or adding to DIY programs24:32 what you need to add to your automation sequences for more success

Categories
Social Media Marketing

Social Media Marketing Tactics with Wendy Thompson Founder of Socialites [Video]

We chat about simple and cost effect social media marketing tactics that can help your business create a engaged communities and more sales with the Founder of the award winning social media agency Socialites.Founded in 2010 by global marketer Wendy Thompson, with Melanie Spencer joining as CEO in 2019, the Socialites Group has been helping organisations use social media to connect with their communities for a very long time.The Socialites Group includes Socialites the Agency, online training facility Socialites Academy and influencer specialist company The Social Club.We are a multilingual, global team of 25 with a head-office in Auckland, Aotearoa. We manage over a million fans for our clients and pride ourselves on building fiercely loyal brand communities. From creating insights-driven social media strategies, breathing life into creative campaigns and engaging online communities is what we do day-to-day.Passionately social-focused, we also take the business of business seriously. We merge technical nous, the latest social media developments with marketing wisdom and hands-on experience to create social media magic for your customers. And your bottom line.Whether you’re a start-up or established brand needing expert social media help, we’ll work with you to find a solution that fits you best.