A photographer’s $12 million lawsuit against video game developer and publisher Capcom has highlighted the importance of digital consent management. US photographer Judy Juracek sued the Japanese games developer Capcom for damages, alleging that Capcom used approximately 80 of her images without her consent, breaching copyright law.
This news may send shivers down the spines of marketers, designers and HR teams, as they wonder if all digital assets within their firms, be they images or videos, are being used correctly and with consent.
FotoWare’s 2021 Digital Asset Management (DAM) survey revealed that 72% of respondents’ companies had seen an increase in the number of digital assets over the previous 12 months. With this increase, the pressure is on multiple teams across a business, including marketers, to manage consent for more digital assets.
The two main types of assets are people- and commercial-imagery. While rights management is often in place, and with proper use can prevent lawsuits, consent management …