This week, McDonald’s searches for besties on Twitter, Heinz wants to end a long-standing food feud, and new competitors are taking to the field of sports content marketing.
Let the games begin.
McDonald’s rewards its besties on Twitter
The No. 1 fast-food chain launched its new customer loyalty program – MyMcDonald’s Rewards – this week. It came as an interactive tweet aka “invitation” to evaluate its Twitter friendship with the recipient (aka tweet viewer). McDonald’s said it would “scan” their relationship if the person liked the tweet to see whether they had the special sauce to make it on McD’s BFF list.
calling all besties to help test something for my new rewards program
❤️ this tweet and i’ll scan ur likes and tell u if we’re twitter bffs pic.twitter.com/OgFijqBFcu
— McDonald’s (@McDonalds) July 23, 2021
Not surprisingly, you are BFFs even if you have only liked one McDonald’s tweet. As a reward, you get 1,500 loyalty points once you …