Coles has announced it will scrap its 20-year-long practice of sending print catalogues to letterboxes as customers shift online.
The supermarket giant said the axing of the home-delivered catalogue comes after its digital version surged in popularity amid the coronavirus pandemic.
'With COVID-19, we’ve really seen a shift to online shopping in the last few months, as lots of our customers try our contactless home delivery and Click&Collect services for the first time,' said Coles Group CEO Steven Cain.
'We’ve also seen an increase of more than 50 per cent in readership for our digital catalogue since March.'
Printed catalogues will stop being delivered to homes from September 9 but will still be able available in store.
In response to changing consumer trends, the company will launch a new digital channel on Thursday.
coles&co is a brand new experience will offer the very best specials alongside exclusive content to inspire customers with …