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Hosts Jess Budde, Greg Finn, Christine “Shep” Zirnehld, and a friendly witch are kicking off spooky season with scary stories of vanishing location reporting, Google Ads auto-applied recommendations, and mobile SERP features that never take users to your site.

If you’re unable to catch the episode on Spotify, be sure to watch the video version on the Search Engine Journal YouTube channel.

Google Ads auto-applies recommendations in some accounts

Menachem Ani received an email from Google Ads this week that some automated recommendations would be auto-applied in his accounts at the beginning of October.

For some of the recommendations, such as “keyword match type best practices” it isn’t entirely clear what specific changes would be made.

Advertisers responded on Twitter, many of whom had no idea that they may be opted-into this feature.

Our hosts tell you how to make sure you’re opted-out of auto-applied recommendations.

Just make sure this is turned off. #ppcchat

— Menachem Ani Ⓜ️ (@MenachemAni) September 29, …

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