Christmas shopping crunch time has started already [Video]

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Christmas has come around quicker than hot cross buns in January, and as the pandemic continues its domino effect onto our postal service, retailers have warned consumers they need to do their online shopping now – or risk being the Grinch on December 25.

Already, 59 per cent of Aussies say they’ve experienced delays on their mail, according to a survey by Power Retail.

Throw in another statistic – that 78 per cent of Australians are starting their online shopping now – and that’s one busy, drawn-out delivery period for Santa.

For those who have the luxury of money to spend, it’s itching a hole in their pockets, Jana Bowden says, marketing associate professor at Macquarie Business School.

Graph: Power Retail

“Savvy businesses are capitalising on this opportunity pushing consumers to spend even earlier in the lead up to the festive season spend period,” Professor Bowden told The New Daily.

“The launch of Amazon …

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Amazon is holding its annual Prime Day on Oct. 13 and 14 this year, after the pandemic forced it to postpone the sales event from July. Amazon is positioning Prime Day as a way to get people to kick-start their holiday shopping.