H&M has disappeared from the internet in China as the government raises pressure on shoe and clothing brands over complaints of abuses in the Xinjiang region.
H&M products were missing from major e-commerce platforms including Alibaba and JD.com following calls by state media for a boycott over the Swedish retailer’s decision to stop buying cotton from Xinjiang.
That hurts H&M’s ability to reach customers in a country where more than a fifth of shopping is online.
Shockwaves spread to other brands as dozens of celebrities called off endorsement deals with Nike, Adidas, Burberry, Uniqlo and Lacoste after state media criticised the brands for expressing concern about Xinjiang.
Tencent, which operates games and the popular WeChat message service, announced it was removing Burberry-designed costumes from a popular mobile phone game.
In a high-tech version of the airbrushing used by China and other authoritarian regimes to delete political enemies from historic photos, …