Consumer PR Objective
Smoking Gun was asked to create a content-led campaign for International Women’s Day for our client Interflora. The objectives were to drive brand awareness and reappraisal – and to build more of an emotional connection with existing and prospective customers.
The content needed to fuel Interflora’s marketing channels including social media and customer email, but also had to live the brand’s purpose of ‘creating beautiful moments for special people’.
Consumer PR Strategy
Since the pandemic began, the front doorstep had become a focal point of life. It was the place to chat to neighbours when you’d seen no one else all day, where you dropped off presents and cake for a loved one’s birthday, or delivered shopping for a neighbour that was isolating.
It had also been the place for emotional milestones such as the showing off of new babies and engagement rings to friends and relatives – the place for ‘beautiful moments’ …