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Social Media Marketing

The Biggest Trends in Programmatic Supply in 2020 [Video]

As part of App Marketers Unplugged, Leandro Zeballos (Product Operations Manager at Jampp) interviewed Fybers Offer Yehudai, MoPubs Amy Auranicky, and Smaatos Umair Malik. This group of app marketing experts shared their insights on the hottest ad formats, the adoption of Supply Path Optimization and in-app bidding, and best practices for iOS 14. Here are the main takeaways from this session: Hot Ad Formats While building the right ad ultimately comes down to creating a highly engaging experience, there are some ad formats that have been gaining traction in 2020, including: Videos Short-form videos: shorter videos (6-15 seconds long) are dynamic enough to catch users attention while maintaining a non-disruptive user experience and increasing engagement. Rewarded video: everybody loves freebiesand when a

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Social Media Marketing

Zack Meszaros, Marketing Privacy Engineer, OneTrust PreferenceChoiceTM [Video]

Zack Meszaros serves as a Marketing Privacy Engineer atOneTrust PreferenceChoiceTM the #1 most widely used privacy, security and trust technology platform. In his role, Meszaros advises emerging and enterprise companies on best practices to drive holistic and engaging user experiences that build trust while demonstrating compliance across 100s of global data privacy regulations, including the CCPA, TCPA, CASL, and GDPR.Prior toOneTrustPreferenceChoice, he developed guest recovery and experience measurement programs for many of the worlds top franchise businesses.Meszaros is a Certified Information Privacy Professional (CIPP/E and CIPM) and earned a B.S. in Management Information Systems from San Diego State University.

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Social Media Marketing

Jake Athey, VP of Marketing and Customer Experience, Widen [Video]

Jake Athey is VP of Marketing and Customer Experience at Widen, where he helps organizations realize their maximum marketing potential by communicating the value of digital content management as part of core brand and marketing channel strategies. An integral member of the Widen leadership team, he oversees and supports the moving parts of marketing, sales, customer success and more.

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Social Media Marketing

Koa Ridge Team Vision Marketing Honolulu, Hawaii Advertising Agency and Marketing Firm [Video]

Team Vision Marketing handled the advertising and marketing, event planning, and collateral materials to support the First Koa Ridge Homeowners Move-in event for Castle & Cooke Homes Hawai’i.

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Social Media Marketing

Overcoming Yourself To Show Up Powerfully 12/02 by Replenish Me [Video]

Abby El- Asmar is a serial entrepreneur with extensive experience in the digital entrepreneurship and marketing space – including serving as a marketing consultant to local & online businesses. Tune in to hear more about: Overcoming his own fears and insecurities to show up powerfully Validating that You are who you think you are Taking Risk: Freeing up to yourself as a second career Redefining expertise and professional experience ?What really matters in business is your belief in yourself? In 2015, he founded an online media company that he later sold for a massive profit in 2018. That same year, he founded “PracticeFuel.io” a digital marketing agency aimed at the health and wellness industry, which he still operates presently. In 2019, seeking to give back to the Muslim community, he founded a social enterprise, “Ummahpreneur”, where he mentors fellow entrepreneurs to help them succeed in their business ventures and become leaders in their respective fields

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Social Media Marketing

The Marketing Society @50: The 1980s with John Fanning & Roger Jupp [Video]

Continuing our weekly series of interviews with the people who have helped shape the Irish marketing landscape over the last 50 years, as part of the Marketing Society’s 50th anniversary, this week we focus on the 1980s and two well-known marketers, John Fanning and Roger Jupp. John Fanning John Fanning was the Managing Director of […]