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Digital Marketing

Will Messaging Bots Eat Mobile Apps? We Ask Uber’s Chris Messina [Video]

Messaging bots are huge right now. Microsoft is all in. Facebook wants developers everywhere to build bots for 900 million people on the Messenger Platform, Quartzs first news app is built ona bot-like conversational paradigm, and a UX designer just … Read More

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Digital Marketing

How to reduce customer acquisition costs by 10X with targeting jiu-jitsu [Video]

Can targeting make your business profitable? I recently talked to a marketing expert who absolutely pulverized a mobile app developerscost of user acquisition. Before the change, the developer was paying $3-4 per user. Literally an hour later, the developer was … Read More

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Digital Marketing

Marketing Analytics Case Study LinkedIn Challenge [Video]

Welcome to the Marketing Analytics Case Study Course built by Silvertone Analytics. This course will help you learn all about marketing analytics, help understand the business principles of marketing and will also help you create a killer analytics portfolio.Check out the course here: https://learn.silvertoneanalytics.com/cartflows_step/marketing-analytics-case-study-landing/ Enter the promocode “LAUNCH” to get 50% off.In this course you will learn the basics of marketing analytics. This includes the business acumen (how the business works) and how to identify the main KPIs. You’ll also be leveraging Tableau Public as the data visualization tool to help you uncover insights hidden in the dimensions of each KPI.Through this course you’ll receive an overview of the fundamentals of Tableau. You’ll be creating visualizations and combining them into interactive dashboards. These dashboards are the infrastructure that decision makers in a business can use to uncover insights and make better, data-informed decisions.

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Digital Marketing

Facebook Creative Guidance Navigator, Automated Ad Creation Tools, and More [Video]

Explore Facebook ads changes with Michael Stelzner and Facebook advertising expert, @Allie Bloyd.🥾 Social Media Marketing Society– If you want to go deeper, be sure to check out the Social Media Marketing Society where you’ll get instant access to 140 in-depth marketing workshops, live monthly ongoing training, and support from a welcoming community of marketers just like us! — Get instant access with our one-week trial: http://smmarketingsociety.com/🎧 Listen to The Social Media Marketing Talk Show Podcast– https://www.socialmediaexaminer.com/shows/🔔 Subscribe for More Social Media Marketing News & Tactics– https://www.socialmediaexaminer.com/sub💡 Wondering How Fellow Marketers Are Using Social Media?– Download our Industry Report: https://www.socialmediaexaminer.com/zsyx#SocialMediaMarketing​ #FacebookMarketing​ #SMETalkShow