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Social Media Marketing

Can Out of Home ads really create PR fame – or will high expectations hurt the industry? [Video]

Rarely a week goes by without an inspired billboard, bus-shelter poster or bus livery going ‘viral’ on social media. You'd almost think the work was made for that purpose. Social media's provided somewhere for impactful out of home ads to further resonate but is the congratulatory feedback loop blinding marketers to the true value of the medium – reaching real people?

If you are in the smallish circle of social-media active marketers who gleefully share nice ads with captions like “clever that”, you’ll have noticed last week a clever exploding ‘dynamite’ Marmite ad, complete with a huge scattered lid, and a mocked-up ad for KitKat from One Minute Briefs contestant Sam Hennig, who was absolutely struck by the warm reception for his idea.

Both ads drove applause and debate. Only one ran in the real world.

Some onlookers questioned whether you even needed to run the physical OOH ad. Why not just mock it up and tweet it? More questioned …

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Social Media Marketing

Are you taking full advantage of Instagram Guides? Wondering how Instagram Guides can help you curate gift guides, product catalogs, or educational resources? Learn how to create and reap the benefits of Instagram Guides, with this tutorial from Instagram expert Natasha Samuel. Discover the three types of Instagram Guides you can create, how each type benefits your business, and get inspiration for using Instagram Guides to market your business, products, and services. Finally, find out how to add posts or video to your new Instagram Guide, and how to add content after you’ve published your Guide. 🔔 Subscribe for More Social Media Marketing Tactics -- https://www.socialmediaexaminer.com/sub🚀 Visit Natasha’s Website for More Instagram Marketing Tips-- https://shinewithnatasha.com/ 🎧 Subscribe to The Social Media Marketing Podcast-- https://www.socialmediaexaminer.com/shows/💡 Wondering How Fellow Marketers Are Using Social Media? -- Download our Industry Report: https://www.socialmediaexaminer.com/zsyx00:00 Intro00:20 What Are Instagram Guides?01:15 The Benefits of Instagram Guides01:31 3 Types of Instagram Guides02:38 Places Guide Ideas for Businesses03:01 Product Guide Ideas for Businesses03:39 Post Guide Ideas for Businesses04:01 How to Create an Instagram Guide04:24 Selecting a Cover for Guides04:58 Creating Titles and Descriptions for Guides05:18 Editing and Publishing Guides05:50 Sharing Instagram Guides06:05 Tips for Guide Creation06:57 How to Share Videos to Your Guides#SocialMediaMarketing #InstagramMarketing #InstagramGuides