HONG KONG – TBWAHong Kong has created an integrated campaign for the launch of Club Shopping, a unified online shopping platform that brings together HKT’s multiple e-businesses, with an extensive selection of electronics and gadgets along with renowned brands across multiple categories.
The campaign features local artists – the Chan’s family (Jason Chan, Leanne Fu, Abigail Chan), Shirley Sham and boy band ERROR, highlighting key features and benefits of Club Shopping. In addition to TV commercials, the team partnered with digital agency CruiSo to launch Hong Kong’s first eCommerce dynamic video ad campaign on YouTube.
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The creative is developed using a tool that connects Club Shopping’s Google Merchant Centerproducts with the video creative layout and Google Ads. This innovation has enabled personalization at scale – more than 100 dynamic 6-second bumper ads born out of eight core creative concepts to capture shoppers’ attention. …