Campaign Spotlight: FCB Inferno and Space NK celebrate individual beauty spaces and the importance of self-care with inclusive new brand campaign directed by Margot Bowman [Video]

LONDON, UK – Space NK has launched its first advertising campaign in over ten years and celebrates the breadth and individuality of beauty routines that have emerged after a year which has seen a surge in people taking time out for self-care. With PRETTYBIRD producing and Margot Bowman directing a diverse and inclusive cast, the message is clear that ‘Beauty is a space to make your own.’

As the ultimate curator of some of the world’s most in-demand beauty brands, Space NK is the go-to destination for global beauty discovery. The brand has 76 stores nationwide and an e-commerce platform, both offering a dedicated team of expert, ‘Beauty Advisors’, who drive the retailer’s USP of customer-centric advice. Whether a customer is looking for the latest’ trending’ skincare ingredient or a fail-safe makeup staple, Space NK offers an expertly crafted edit of the most exciting and innovative beauty on the market.

The brand appointed creative agency FCB …

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