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Social Media Marketing

Campaign Spotlight: ‘Breaking News’ by Tonic Worldwide for Nutralite’s latest digital campaign [Video]

MUMBAI, INDIA – As 2020 draws to an end, Nutralite strikes the perfect balance between taste and health, created buzz with smart content marketing on digital.

The year was about health, immunity, home chefs, WFH, online schools, and a lot more. The lockdown period also saw news consumption and its watch time clock in an all-time high growth. Tonic Worldwide, Nutralite’s Digital Marketing partner, saw this as an opportunity to plan a campaign the product truly deserves.

A ‘BREAKING NEWS’ campaign was conceptualised for the new Healthier Choco Spread. Giving the regular trending news format a creative spin, digital videos were launched, talking about the product – breaking news style.

Regular reporters were replaced by the actual consumers – Kids! These little ones, posing as news anchors, delivered fresh news which arrived straight from the ‘choco world’ and explained how mummies all over the country can now celebrate because choco spread just got healthier.

Over the course of just 7 days, …

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Social Media Marketing

https://KWSMdigital.comIn this video, Junior Digital Marketing Specialist Julia Hanssen discusses how to increase social media engagements for business accounts! Read more about this topic in our blog: https://bit.ly/2QjcdnrIf you have questions you'd like us to answer in upcoming webinars, email us at tips@KWSMdigital.com.KWSM is a full-service digital marketing agency made up of journalists. We are professional storytellers, and we help companies build trust & credibility, engage their target audience, and generate leads or sales. We specialize in creating and executing integrated digital marketing strategies that use tools like social media, blogging, video, email marketing, SEO, websites, PR and digital advertising.Tell Your Story.http://www.KWSMdigital.comConnect with us! Facebook: http://www.facebook.com/KWSMTeamTwitter: http://www.twitter.com/KWSMTeamLinkedIn: http://www.linkedin.com/company/KWSMTeamYouTube: http://www.YouTube.com/KWSMTeam