As a CEO and Founder, Caleb Avery has learned how to build a personal brand that can benefit your company, how to handle supersonic growth, and has had a lot of insights on marketing, entrepreneurship, fundraising, and more. His company, Tilled, has raised over $30M in the last 2 ½ years and has gone from 5 to over 50 employees. Caleb also went from 0 to nearly 15,000 LinkedIn followers in under 3 years – without spending money on advertising. Caleb stopped by to talk about personal branding, LinkedIn marketing, and helping customers market to customers.
Here’s what you’ll learn:
– What makes LinkedIn a compelling marketing channel
– How to grow a personal brand on LinkedIn
– B2B2B: How to help customers market to their custom