Encouraging Kiwis to continue to shop local, Visa’s new digital campaign focuses on six small North Island businesses that are in need of support following the impact of Covid-19.
The ‘Where You Shop Matters’ campaign aims to support small businesses, enabling them to not only survive, but thrive. Fronting the campaign are Duncan’s Brewing Co., Waiheke Dive and Snorkel, Commonsense Organics, Surmanti, Adrienne Whitewood and Loxy’s Hair Boutique.
To reach critical consumer audiences, each business has embraced the power of e-commerce, following a YouGov survey in July 2020 found that 76 percent of those surveyed believe retailers should have an online presence. Additionally, 74 percent said retailers should accept digital payments.
“Visa has always proudly supported small businesses to grow through technology and payment innovation, and we know that support is more important than ever,”says Visa country manager for NZ and South Pacific, Marty Kerr.
“As New Zealand continues its …