“See why over 26,000 dental professionals recommend BURST!” the maker of the electric toothbrush says in the caption to the above Facebook video ad, which launched April 22 and is still active.
In the ad, a woman who claims to be a registered dental hygienist says she recommends Burst over a manual toothbrush. She cites demonstrations in social media videos with the hashtag #cornchallenge showing the electric toothbrush removing more embedded coffee grounds than a regular toothbrush.
“While corn isn’t teeth it gives you a good idea of how the brush can clean in-between tight spaces as it would in your mouth,” she says.
But there may be another reason why she and thousands of other dental professionals recommend Burst that may affect consumers’ opinion of their endorsement but that isn’t disclosed in the ad: money.
In response to an inquiry by TINA.org, Burst did not answer a question about whether the …