If a brand wants to stand out from the crowd it needs to get a bit creative with its marketing campaigns, especially on social media, and that's true even for the biggest brands. Burger King's latest marketing tactic? Target Facebook users complaining about McDonald's.
As Adweek reports, advertising agency Uncle Grey launched a new and clever social media campaign for Burger King Denmark recently targeting its biggest rival McDonald's. The clever part is the fact the campaign didn't target McDonald's directly, instead focusing on disgruntled customers complaining and commenting on McDonald's Facebook page.
Customer service agents working for Burger King were tasked with reading and responding to complaints about McDonald's and its service. The responses are all "fun," but more importantly include a link to grab a Whopper for free. As an example, one McDonald's customer complained about waiting for two hours at a McDrive, to which Burger King responded with …