Etsy’s (ETSY – Free Report) online marketplace might be best described as a massive digital craft fair. The niche e-commerce platform was steadily growing over the last several years, and then the coronavirus pandemic hit.
Etsy shares are now up nearly 200% in 2020 and it crushed second quarter estimates on August 5.
The Elevator Pitch
Etsy is an e-commerce marketplace that allows individuals and small businesses to sell everything from clothing to art and home décor. One of the Brooklyn-based company’s tagline is: “Find the perfect handmade gift, vintage & on-trend clothes, unique jewelry, and more… lots more.”
Etsy has carved out a solid space within the booming e-commerce market by selling items consumers might not find on Amazon (AMZN – Free Report) , eBay (EBAY – Free Report) , and retailers like Target (TGT – Free Report) , while also providing a somewhat more …