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Social Media Marketing

Building a Team of Marketing Unicorns [VIDEO] [Video]

· 18 min read

Building a team that’s patient-focused, marketing-minded, and qualified can be a huge challenge for dental practices. With so much uncertainty in the market right now, finding (and keeping!) rockstar team members is not always easy. But there is a silver lining in this situation: As you aim to fill various roles, you have the opportunity to look for the people we like to call Marketing Unicorns.

What is a Marketing Unicorn, you ask? 🦄✨

These magical creatures bring an impactful, growth-focused, patient-first mindset to their job and provide an outstanding patient experience, no matter what role they fill. They can also have a tremendously positive effect on overall team cohesion and the culture and attitude within the office.

In this 17-minute video, you’ll discover the answers to these questions:

  • How do you find qualified candidates that bring a marketing mindset to the role?
  • Where are the best places to look

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Categories
Social Media Marketing

How are Rich Media Ads Different from Other Ad Formats? [Video]

If you're looking into different ad formats to kick your advertising initiatives into high-gears, then you want to take a look at rich media ads. They are a type of digital advertisement that includes engaging features that encourage users to interact with the content. Check out this article to learn more about them!If you're looking into different ad formats to kick your advertising initiatives into high-gears, then you want to take a look at rich media ads. They are a type of digital advertisement that includes engaging features that encourage users to interact with the content. Check out this article to learn more about them!

Categories
Social Media Marketing

Are your posts not seen? Well, I have news for you…It’s not the algorithm.It’s your content and engagement.That’s it.This video is a REAL conversation I had with a business owner…and I want to share it so we have an open and *honest* conversation.Content creation doesn’t have to be hard.If our posts focus on our followers (not always on our business), engagement will follow.If this post resonated, let’s engage!Leave a comment and I’ll do my best to respond so we can get to know each other better