· 18 min read
Building a team that’s patient-focused, marketing-minded, and qualified can be a huge challenge for dental practices. With so much uncertainty in the market right now, finding (and keeping!) rockstar team members is not always easy. But there is a silver lining in this situation: As you aim to fill various roles, you have the opportunity to look for the people we like to call Marketing Unicorns.
What is a Marketing Unicorn, you ask? 🦄✨
These magical creatures bring an impactful, growth-focused, patient-first mindset to their job and provide an outstanding patient experience, no matter what role they fill. They can also have a tremendously positive effect on overall team cohesion and the culture and attitude within the office.
In this 17-minute video, you’ll discover the answers to these questions:
- How do you find qualified candidates that bring a marketing mindset to the role?
- Where are the best places to look…