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Brands need to look at digital differently; it is much more than just performance marketing, says Group Ms Ashwin Padmanabhan [Video]

In a conversation with BestMediaInfo.com, Ashwin Padmanabhan, President, Partnerships and Trading, GroupM India, says brands and agencies need to understand that digital is a very vast medium with distinct subsets that can be used for different objectives and not just performance marketing

Ashwin Padmanabhan

Brands are already spending big on martech and performance marketing but they must realise that digital as a medium offers much more than this, said Ashwin Padmanabhan, President, Partnerships and Trading, Group M.

“The way consumers are engaging with digital media, brands need to look at digital beyond media and performance and see how it can help in building brand engagement with consumers in a more meaningful manner. We need to shift the way we look at digital and what we call digital,” he told BestMediaInfo.com. 

Talking about the trends that are likely to dominate 2021, he said social commerce is going to be big. 

“Fashion, home decor, …

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Video Content Marketing

Thinking about Video? [Video]

🤔📹Are you thinking about starting video marketing and content? It can be daunting but just get started! It is not about being perfect but being consistent. The more videos you create, you will get better at them and begin to feel more comfortable. This will eventually turn into higher quality videos and a better response to them!📢Shout out to @kylieiverss who produces our awesome videos!

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Video Content Marketing

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