New Christmas campaign, ‘The Gift’, shows that even Santa is in awe of the amazing NHS staff and volunteers working tirelessly to keep us safe. Created by Iris in partnership with major brands such as Starbucks, Marmite, Kindred and Batiste, the work aims to help raise more vital funds for the NHS Charities Together Covid Appeal.
In the 90” hero film we see an elderly man being rushed into hospital. We then witness his journey back to health, as he experiences and observes the brilliant, selfless care of the NHS staff. In particular one hero nurse who is there with him every step of the way. The man makes a full recovery and is let home just in time for Christmas. When the big day arrives, the hero nurse receives a present from Santa and at that point it dawns on her who her patient really was.
The film was …