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Social Media Marketing

Brand Impact & Marketing Takeaways [Video]

As of two weeks ago, a dozen brands were planning to skip Super Bowl LV. Since then Budweiser, Microsoft, and Walmart each announced they would also sit out this year’s Big Game.

Even so, a bunch of other brands filled the void and ViacomCBS sold out of its Super Bowl LV ad inventory.

(I guess that explains why the game didn’t end after three quarters even though the score would have been the same.)

So, who made the right decision?

Was it the roughly 20 former Super Bowl stalwarts that opted out of this year’s Big Game, the 20-some first-time advertisers who opted in, or the approximately 30 brands that never left?

It all depends on how they measure the impact of their Super Bowl ads.

In this column, we’ll check out the best and most effective Super Bowl ads and share marketing takeaways, as well as exploring how three different ad measurement methodologies stacked up.

What Does Super Bowl Ads Measurement Matter to Me?

Digital marketers are data-driven.

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Categories
Social Media Marketing

How are Rich Media Ads Different from Other Ad Formats? [Video]

If you're looking into different ad formats to kick your advertising initiatives into high-gears, then you want to take a look at rich media ads. They are a type of digital advertisement that includes engaging features that encourage users to interact with the content. Check out this article to learn more about them!If you're looking into different ad formats to kick your advertising initiatives into high-gears, then you want to take a look at rich media ads. They are a type of digital advertisement that includes engaging features that encourage users to interact with the content. Check out this article to learn more about them!

Categories
Social Media Marketing

Are your posts not seen? Well, I have news for you…It’s not the algorithm.It’s your content and engagement.That’s it.This video is a REAL conversation I had with a business owner…and I want to share it so we have an open and *honest* conversation.Content creation doesn’t have to be hard.If our posts focus on our followers (not always on our business), engagement will follow.If this post resonated, let’s engage!Leave a comment and I’ll do my best to respond so we can get to know each other better