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Digital Marketing

Brand & Business: Launching a new product with a Facebook-first media campaign strategy [Video]

MANILA, PHILIPPINES– Despite being hailed as the world’s social media capital, experts still refer to the Philippines as very much “a TV country,” with television considered as the country’s most trusted medium. Local advertising and marketing echoes this as much– in an industry valued at $3 billion, half of companies’ advertising budgets are usually allocated on TV spend.

Although online spending has long been the norm for brands, digital media remains secondary to television in the local advertising landscape– in spite of the country’s unparalleled Internet and social media usage. In January 2020, social media penetration was recorded at 67 percent, as the number of Filipino social media users grew to 73 million. There are also 173.2 million mobile connections recorded around the country, an impressive number considering the country’s digital infrastructure could use some improvement–the internet speed this year grew to 26.18 mbps from last year’s 18.6, a welcome change but still below the global average of 54.3 …

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Categories
Digital Marketing

Empathetic Marketing with Guest Janet Mesh 12/02 by Women Entrepreneurs Extraordinaire [Video]

Join the Brain Lady as she talks with Janet Mesh, founder of Aimtel, on the intriguing topic of empathetic marketing. Janet has built her wildly successful online marketing agency by focusing on one key element: empathetic marketing. To market empathetically means to be your consumer; to put yourself as the marketer, in the bodies of your target audience to experience, think and feel how they would. Empathetic marketing is all about true connection. Make sure to check out Janet's complimentary gift for our listeners: https://www.aimtal.com/resources Connect with Janet and Aimtal: Online: https://www.aimtal.com Linkedin: https://www.linkedin.com/company/aimtal Twitter: https://twitter.com/aimtal_co Instagram: https://www.instagram.com/aimtal_co Facebook: https://www.facebook.com/aimtalco Are you a female entrepreneur who would like to join our amazing group of ladies and be featured on the Women Entrepreneurs Extraordinaire show? Reach out to our group liaison Kelli Cooper at Kelli@WomenEntrepreneursExtraordinaire.com to apply. Or are you an expert in your field and would like to be one of our Expert Member Resources? Then reach out to Julie Anderson for more information at Info@WomenEntrepreneursExtraordinaire.com Join our Facebook group and like the page to stay connected with all the exciting announcements and the incredible women in our group. Page: https://www.facebook.com/womenentrepreneursextraordinaire Group: https://www.facebook.com/groups/179750735473364